Starving Artist x PixoBitz

CASE STUDY

Campaign objective

Drive awareness of Pixobitz during the launch within Starving Artist, a donation game on Roblox where players make or buy art and strive to become the most popular artist.

Providing data backed results

Client challenge

Introduce and launch a new toy called Pixobitz - a DIY studio with everything you need to make your own 3D art.

Execution

Gamefam collaborated with Spin Master to launch an authentic integration into Starving Artist that aligned with the core gameplay of Pixobitz, including a Pixobitz Art Challenge, sponsored event shop, art quest, toy shelf and more.

108M+

Total global engagements

366K+

Global quests completed