Execution

We partnered with three of the most prominent Roblox influencers to create a powerful campaign that included seven engaging deliverables.

Fans were treated to live streams where they could join in on the fun and play along, driving players to the Kung Fu Panda: The Dragon Knight integration in the Tower of Misery and promoting the action happening within the game.

The influencer campaign helped drive awareness and significantly increased the total number of engagements with the activation.